Why use the Chamber's Hot Sheet Flyers?

You Save! Reduce postage costs by $153 on a 600-piece mailing.
It's Easy! Let the Chamber do it. No more mail-lists hassles or stuffing envelopes.
They Hit Hard! Your message gets targeted distribution to Ukiah-area businesses.

It's a Hassle-Free Direct Mail Opportunity!

Advertise a sale or an event. Highlight a product. Run a contest.

Promote your business. Introduce late-breaking news. Mix promotions across channels.

Plan for Assessment

• Include a call to action! Make your audience act.
  
• Use coupons to gather evidence of your Hot Sheet's success.
  

Design for Success

• See below for a list of local design professionals who'll bring zing to your Hot Sheet!
  

Catch Your Reader's Eye

• A single visual element commands notice.
  
• A dramatic type style or a product picture attracts attention.
  
• Use a maximum of two fonts; simplicity supports easy reading.
  

Remember the 10-Foot Rule

• If you can't read Hot Sheet text from 10 feet away, it's probably too complicated.
  

The Printed Message

• State a simple, yet intriguing, message. Use energizing language.
  
• Make the offer clear and motivational: "Bring in this Hot Sheet for a 10% discount."
  
• Use the second side for details.
  
• Our best advice? Use the KISS Principle: Keep it short and simple.
  

Use Color to Stand Out in a Crowd

• Brightly colored paper helps your message sparkle.
  
• Gray, a tint of black, adds subtle interest to text and graphics.
  
• In general, asymmetrical designs have a dynamic appeal.
  
• Retain plenty of white space; an uncluttered page encourages your audience to read.
  

Pre-Print Checklist

• Check for the 5 Ws: Who, What, When, Where, Why.
  
• Do dates and times stand out readily? Is the address and phone number correct?
  
• If the offer ends, tell them when!
  

On-Time Production Gets Your Message Out

• Deadline for submission: The 20th of each month.
  
• Confirm schedule by calling 462-4705; holidays may affect publication date.
  
• Use 8 1/2 x 11 standard-weight bond only.
  
• Supply the Chamber with 650 copies; double-sided is great!
  
• Nothing--not staples, not stickers nor souvenirs--may be affixed to a Hot Sheet.
  

Creative Workshop
765 South State Street
Ukiah, CA 95482
(707) 468-0251
(707) 468-5763 (fax)
creative@pacific.net
website: Creative Workshop
Graphic Design, Printing, Photocopying

Fuller Digital Media
1367 Burgandy Drive
Ukiah, CA 95482
707-349-8221
877-238-3100
www.fullerdigitalmedia.com
fullerDM@sbcglobal.net
Graphic Design and Content Creation

Mendocino Graphics
155-A Cypress Street
Fort Bragg, CA 95437
(707) 964-3831
(707) 964-2015 (fax)
mengraph@mcn.org
www.mendocinographics.com
Graphic Design, Pre-press House

Mountain Valley Printing
140 Feedlot Lane
Ukiah, CA 95482
(707) 462-5576
(707) 462-5585 (fax)
Graphics, Printing, Photocopying

Robert Bruce Media Consulting
1455 Oak Knoll Rd.
Ukiah, CA 95482
(707) 467-9700
rbruce@pacific.net
Consulting, Copywriting, Editing

Staples
1225 Airport Park Blvd.
Ukiah, CA 95482
(707) 463-7110
(707) 463-7114 (fax)
www.staples.com
Photocopying, Graphic Design, Printing